Welcome to OFF THE TAR!! A fashion enthusiast’s perspective on how fashion relates to style, music and business.

What kind of eye candy are you drawn to? If you’re into wardrobe style, this is the blog to follow. Featuring outfits inspired by street fashion seen on both famous and lesser known style stars. You’d also find OOTD featuring garments created by South African designers. Included in the mix are stories showcasing the mutual love between music and fashion.

If you’re a creative that’s more business-oriented, there’s something for you too. I share marketing and strategic insights learnt in business school and tailor this information in such a manner that fashion brands can use in order to build a sustainable fashion business.

For more insights that I don’t share in my blog posts, follow Off The Tar on Facebook or if you simply want some more style eye candy, you can follow me on Instagram @offthetar.

XO

Azima – South African