Is your fashion store a hit or a miss?

Ever experienced that frustrating moment during shopping when you simply cannot find what you’re searching for? You end up going from store to store in what seems to be a desert made up of every item except the one thing you need or want. I’ve experienced this phenomenon one too many times and I’m sure I’m not the only one. As a fashion business owner, … Continue reading Is your fashion store a hit or a miss?

Here’s how fashion-lovers shop and why you should care as a fashion business owner

My summer ’16 started out in the concrete jungle of Jozi, where I relocated to for a new job. By the time summer holidays came around, I was super-excited to return home to the scenic coastal city of Port Elizabeth and spend some much needed quality time with family, friends and of course THE BEACH. I needed (more like wanted) a new bikini and dragged … Continue reading Here’s how fashion-lovers shop and why you should care as a fashion business owner

STRUGGLING TO FIND LOYAL CUSTOMERS AS A LOCAL DESIGNER?

Local fashion designers often complain that South Africans do not support local fashion and would rather opt for luxury international brands such as Louis Vuitton once they’ve ‘made it’. On the other end of the scale, there’s also an increasing amount of competition from popular fashion brands such as H&M, Cotton ON and Zara which offer cheaper stylish options that locals rush to get at every chance … Continue reading STRUGGLING TO FIND LOYAL CUSTOMERS AS A LOCAL DESIGNER?

Struggling to find loyal customers as a local designer?

Local fashion designers often complain that South Africans do not support local fashion and would rather opt for luxury international brands such as Louis Vuitton once they’ve ‘made it’. On the other end of the scale, there’s also an increasing amount of competition from popular fashion brands such as H&M, Cotton ON and Zara which offer cheaper stylish options that locals rush to get at every chance … Continue reading Struggling to find loyal customers as a local designer?

Aligning Personal and Business Values: Sophia Amaruso & NastyGal

Last week I discussed three benefits of knowing your personal values as a business owner. This week’s blog post shows an example of aligning your personal and business values.  Sophia Amaruso is founder of Nasty Gal, a women’s fashion retailer, which she started 10 years ago at the age of 22 years. The company specialises in fashion for young women boasting more than half a million … Continue reading Aligning Personal and Business Values: Sophia Amaruso & NastyGal

Off The Tar Tips for running a successful fashion business: Three benefits of defining your personal values

It’s highly important to define what your values are as a business owner, or an aspiring business owner. Not being aware of what your personal values are can lead to a failing fashion business. Here are three reasons why I say that. Firstly, your personal values are a definition of what you find important, and hence will be guidance for determining your quality of life. … Continue reading Off The Tar Tips for running a successful fashion business: Three benefits of defining your personal values

Fashion News: April/May 2016 Edition

The latest fashion news reveals that in South Africa, both retailers and consumers are late adopters in making use of online shopping. On the International front, interesting reads worth checking out is the “Facebook for clothing items” as well as the changes in the way consumers view luxury fashion. Furthermore, Kenya is set to become an exporter of clothing due to the favourable AGOA trade … Continue reading Fashion News: April/May 2016 Edition