Local fashion designers often complain that South Africans do not support local fashion and would rather opt for luxury international brands such as Louis Vuitton once they’ve ‘made it’. On the other end of the scale, there’s also an increasing amount of competition from popular fashion brands such as H&M, Cotton ON and Zara which offer cheaper stylish options that locals rush to get at every chance … Continue reading Struggling to find loyal customers as a local designer?
Last week I discussed three benefits of knowing your personal values as a business owner. This week’s blog post shows an example of aligning your personal and business values. Sophia Amaruso is founder of Nasty Gal, a women’s fashion retailer, which she started 10 years ago at the age of 22 years. The company specialises in fashion for young women boasting more than half a million … Continue reading Aligning Personal and Business Values: Sophia Amaruso & NastyGal
It’s highly important to define what your values are as a business owner, or an aspiring business owner. Not being aware of what your personal values are can lead to a failing fashion business. Here are three reasons why I say that. Firstly, your personal values are a definition of what you find important, and hence will be guidance for determining your quality of life. … Continue reading Off The Tar Tips for running a successful fashion business: Three benefits of defining your personal values
The latest fashion news reveals that in South Africa, both retailers and consumers are late adopters in making use of online shopping. On the International front, interesting reads worth checking out is the “Facebook for clothing items” as well as the changes in the way consumers view luxury fashion. Furthermore, Kenya is set to become an exporter of clothing due to the favourable AGOA trade … Continue reading Fashion News: April/May 2016 Edition
South African Fashion News South African Retailer, The Foschini Group, has acquired a British contemporary fashion brand called Whistles. This will expand its customers to that of Europeans and also diversify risk that is apparent in a slow-growing South African economy. http://www.fin24.com/Companies/Retail/foschini-buys-another-uk-retailer-20160324 Kids emporium was started 13 years ago in South Africa by the 22 year old Lauren de Swardt. The brand has since grown … Continue reading Fashion News: Mar 2016 Edition
Woolworths have just increased their style cred by getting Pharrell Williams on board as Style Director and though his focus will be on sustainability, it is still a good weapon for Woolies to have as part of their style arsenal. Pharrell was selected by CFDA as their fashion icon of the year and the fact that the Woolies brand will now be associated with this … Continue reading Pharrell with Woolies