Nina Simone is one of my favourite musical artists. I love one song in particular called ‘Don’t let me be misunderstood’ where she so beautifully croons ‘… I’m just a soul whose intentions are good…Oh Lord; please don’t let me be misunderstood’. As a consumer, it sucks being seemingly misunderstood as we all would like to be treated with respect, regardless of our class, age … Continue reading What’s your customer’s psyche?
Ever experienced that frustrating moment during shopping when you simply cannot find what you’re searching for? You end up going from store to store in what seems to be a desert made up of every item except the one thing you need or want. I’ve experienced this phenomenon one too many times and I’m sure I’m not the only one. As a fashion business owner, … Continue reading Is your fashion store a hit or a miss?
Actors have one of the best jobs on the planet – their work is play and their play is glamorous, such as the annual award shows. Here’s a list of my favourite looks from the Golden Globe Awards of 2017. THE “Cutest” look: Millie Bobby Brown looks like she’s stepped out from under a magical waterfall made of diamond showers in this Jenny Packham … Continue reading Star Gazing: Golden Globe Awards ’17
My summer ’16 started out in the concrete jungle of Jozi, where I relocated to for a new job. By the time summer holidays came around, I was super-excited to return home to the scenic coastal city of Port Elizabeth and spend some much needed quality time with family, friends and of course THE BEACH. I needed (more like wanted) a new bikini and dragged … Continue reading Here’s how fashion-lovers shop and why you should care as a fashion business owner
Local fashion designers often complain that South Africans do not support local fashion and would rather opt for luxury international brands such as Louis Vuitton once they’ve ‘made it’. On the other end of the scale, there’s also an increasing amount of competition from popular fashion brands such as H&M, Cotton ON and Zara which offer cheaper stylish options that locals rush to get at every chance … Continue reading STRUGGLING TO FIND LOYAL CUSTOMERS AS A LOCAL DESIGNER?
Local fashion designers often complain that South Africans do not support local fashion and would rather opt for luxury international brands such as Louis Vuitton once they’ve ‘made it’. On the other end of the scale, there’s also an increasing amount of competition from popular fashion brands such as H&M, Cotton ON and Zara which offer cheaper stylish options that locals rush to get at every chance … Continue reading Struggling to find loyal customers as a local designer?
