Fashion businesses can learn this from Alcohol brands…

Drinking alcohol leads to a state of intoxication, no matter what type of alcohol you drink this will be the most likely outcome. This is the function of the product of alcohol. Alcohol brands do not however, focus on this simple fact when selling to consumers. They know how to differentiate and define their uniqueness by paying attention and tuning into their consumers’ behaviour. By … Continue reading Fashion businesses can learn this from Alcohol brands…

A few of my favourite OOTD from Grammy’s 2017

Here are my thoughts on outfits worn to the Grammy’s 2017… There’s something ‘bajan’ about this look – could be the bright orange crop top with halter neckline or perhaps its pairing with the elaborate ruffled skirt with all it’s glorious pleats in black? The perfect mix of glam and fun, much like the singer herself. The only comment I have for this dress is “But … Continue reading A few of my favourite OOTD from Grammy’s 2017

What’s your customer’s psyche?

Nina Simone is one of my favourite musical artists. I love one song in particular called ‘Don’t let me be misunderstood’ where she so beautifully croons ‘… I’m just a soul whose intentions are good…Oh Lord; please don’t let me be misunderstood’. As a consumer, it sucks being seemingly misunderstood as we all would like to be treated with respect, regardless of our class, age … Continue reading What’s your customer’s psyche?

Is your fashion store a hit or a miss?

Ever experienced that frustrating moment during shopping when you simply cannot find what you’re searching for? You end up going from store to store in what seems to be a desert made up of every item except the one thing you need or want. I’ve experienced this phenomenon one too many times and I’m sure I’m not the only one. As a fashion business owner, … Continue reading Is your fashion store a hit or a miss?

Star Gazing: Golden Globe Awards ’17

  Actors have one of the best jobs on the planet – their work is play and their play is glamorous, such as the annual award shows. Here’s a list of my favourite looks from the Golden Globe Awards of 2017. THE “Cutest” look: Millie Bobby Brown looks like she’s stepped out from under a magical waterfall made of diamond showers in this Jenny Packham … Continue reading Star Gazing: Golden Globe Awards ’17

Here’s how fashion-lovers shop and why you should care as a fashion business owner

My summer ’16 started out in the concrete jungle of Jozi, where I relocated to for a new job. By the time summer holidays came around, I was super-excited to return home to the scenic coastal city of Port Elizabeth and spend some much needed quality time with family, friends and of course THE BEACH. I needed (more like wanted) a new bikini and dragged … Continue reading Here’s how fashion-lovers shop and why you should care as a fashion business owner