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You’re a creative wanting to make a living? Learn from your customer community

You’re a creative wanting to make a living? This is possible if you take note of your current and/or prospective customer community.  Community is defined as “the condition of sharing or having certain attitudes and interests in common” according to the dictionary (or a Google search). Community is synonymous with the words identity and belonging. There is a specific set of characteristics that sets apart … Continue reading You’re a creative wanting to make a living? Learn from your customer community

The struggle of getting dressed without a F-L mirror…

When someone is passionate about something, they’re driven to explore a range of different options in the said area that they share a love for. As an example, a chef loves to experiment with different flavours and new combinations and the same can be said for a musician (who’d likely listen to and find inspiration in varied genres) and even a scientist will test a … Continue reading The struggle of getting dressed without a F-L mirror…

Favourite looks from Sarah Langa

Scroll through the Instagram feed of Sarah Langa and you’re sure to do a whole lot of double-tapping and think of the words sophisticated, sexy, stylish. Here are seven of my favourite looks from the South African fashion blogger Sarah Langa Pink and black is a great colour palette to wear in Autumn, as shown here.  I love the way the shade of pink blends … Continue reading Favourite looks from Sarah Langa

Branding that works: Row-G Menswear

I was recently asked to cover a charity fashion show and whilst doing research in preparation, I came across a really good example of branding that works: Row-G Menswear. Any business is likely to succeed by focusing on two simple aspects namely 1) knowing the customer and 2) knowing what problem needs solving for the customer. This is true regardless of the industry and/or size of … Continue reading Branding that works: Row-G Menswear

OOTD featuring Greer Kyle

South African designer Greer Kyle created a fashion label with strong career women in mind, more specifically working women who make room for fun and adventure in their lives.  This pin-striped, Greer Kyle dress has a glamorous old-school look that’s reminiscent of the 1940s and 50s style worn by women in cultural hubs across South Africa.  I imagine women of South End in Port Elizabeth … Continue reading OOTD featuring Greer Kyle

Fashion businesses can learn this from Alcohol brands…

Drinking alcohol leads to a state of intoxication, no matter what type of alcohol you drink this will be the most likely outcome. This is the function of the product of alcohol. Alcohol brands do not however, focus on this simple fact when selling to consumers. They know how to differentiate and define their uniqueness by paying attention and tuning into their consumers’ behaviour. By … Continue reading Fashion businesses can learn this from Alcohol brands…