Is your fashion store a hit or a miss?

Ever experienced that frustrating moment during shopping when you simply cannot find what you’re searching for? You end up going from store to store in what seems to be a desert made up of every item except the one thing you need or want. I’ve experienced this phenomenon one too many times and I’m sure I’m not the only one. As a fashion business owner, … Continue reading Is your fashion store a hit or a miss?

Here’s how fashion-lovers shop and why you should care as a fashion business owner

My summer ’16 started out in the concrete jungle of Jozi, where I relocated to for a new job. By the time summer holidays came around, I was super-excited to return home to the scenic coastal city of Port Elizabeth and spend some much needed quality time with family, friends and of course THE BEACH. I needed (more like wanted) a new bikini and dragged … Continue reading Here’s how fashion-lovers shop and why you should care as a fashion business owner

Struggling to find loyal customers as a local designer?

Local fashion designers often complain that South Africans do not support local fashion and would rather opt for luxury international brands such as Louis Vuitton once they’ve ‘made it’. On the other end of the scale, there’s also an increasing amount of competition from popular fashion brands such as H&M, Cotton ON and Zara which offer cheaper stylish options that locals rush to get at every chance … Continue reading Struggling to find loyal customers as a local designer?

Off The Tar Tips for running a successful fashion business: Three benefits of defining your personal values

It’s highly important to define what your values are as a business owner, or an aspiring business owner. Not being aware of what your personal values are can lead to a failing fashion business. Here are three reasons why I say that. Firstly, your personal values are a definition of what you find important, and hence will be guidance for determining your quality of life. … Continue reading Off The Tar Tips for running a successful fashion business: Three benefits of defining your personal values

Fashion Brand: Chloe

Thousands of fashion labels are in existence today and season after season; their collections are showcased at fashion week events worldwide. Only a few of the myriad fashion labels out there get to master the business aspect as well as they do the creative one. Here are two reasons why the French fashion company, Chloe, has been successful. A clear brand purpose Gaby Aghion, French … Continue reading Fashion Brand: Chloe

Youth Day Edition: Q&A with Valencia

Youth Day is commemorated in memory of the 1976 Soweto school pupils who protested against an oppressive education system. This action spurred demonstrations across the country and was a pivotal step in the fight against apartheid in South Africa. Fast forward 40 years and the youth of today are protesting for free education. South African youth are #feisty and #fightforourrights, that’s one thing for sure! … Continue reading Youth Day Edition: Q&A with Valencia

Fashion News: April/May 2016 Edition

The latest fashion news reveals that in South Africa, both retailers and consumers are late adopters in making use of online shopping. On the International front, interesting reads worth checking out is the “Facebook for clothing items” as well as the changes in the way consumers view luxury fashion. Furthermore, Kenya is set to become an exporter of clothing due to the favourable AGOA trade … Continue reading Fashion News: April/May 2016 Edition