You’re a creative wanting to make a living? This is possible if you take note of your current and/or prospective customer community. Community is defined as “the condition of sharing or having certain attitudes and interests in common” according to the dictionary (or a Google search). Community is synonymous with the words identity and belonging. There is a specific set of characteristics that sets apart … Continue reading You’re a creative wanting to make a living? Learn from your customer community
The Kylie Jenner’s and Cara Delevingne’s have got nothing on the Naomi Campbell’s and Tyra Banks’s and the Naomi’s and Tyra’s have got nothing on the Business Model. This is especially true in the context of being a fashion business owner. What is a business model and why is it even relevant? Architects build models before they go about erecting property in order to visualize … Continue reading How a Business Model is more relevant than a Super Model for your fashion business
Drinking alcohol leads to a state of intoxication, no matter what type of alcohol you drink this will be the most likely outcome. This is the function of the product of alcohol. Alcohol brands do not however, focus on this simple fact when selling to consumers. They know how to differentiate and define their uniqueness by paying attention and tuning into their consumers’ behaviour. By … Continue reading Fashion businesses can learn this from Alcohol brands…
Nina Simone is one of my favourite musical artists. I love one song in particular called ‘Don’t let me be misunderstood’ where she so beautifully croons ‘… I’m just a soul whose intentions are good…Oh Lord; please don’t let me be misunderstood’. As a consumer, it sucks being seemingly misunderstood as we all would like to be treated with respect, regardless of our class, age … Continue reading What’s your customer’s psyche?
Ever experienced that frustrating moment during shopping when you simply cannot find what you’re searching for? You end up going from store to store in what seems to be a desert made up of every item except the one thing you need or want. I’ve experienced this phenomenon one too many times and I’m sure I’m not the only one. As a fashion business owner, … Continue reading Is your fashion store a hit or a miss?
My summer ’16 started out in the concrete jungle of Jozi, where I relocated to for a new job. By the time summer holidays came around, I was super-excited to return home to the scenic coastal city of Port Elizabeth and spend some much needed quality time with family, friends and of course THE BEACH. I needed (more like wanted) a new bikini and dragged … Continue reading Here’s how fashion-lovers shop and why you should care as a fashion business owner
Local fashion designers often complain that South Africans do not support local fashion and would rather opt for luxury international brands such as Louis Vuitton once they’ve ‘made it’. On the other end of the scale, there’s also an increasing amount of competition from popular fashion brands such as H&M, Cotton ON and Zara which offer cheaper stylish options that locals rush to get at every chance … Continue reading STRUGGLING TO FIND LOYAL CUSTOMERS AS A LOCAL DESIGNER?