Fashion Brand: Chloe

Thousands of fashion labels are in existence today and season after season; their collections are showcased at fashion week events worldwide. Only a few of the myriad fashion labels out there get to master the business aspect as well as they do the creative one. Here are two reasons why the French fashion company, Chloe, has been successful. A clear brand purpose Gaby Aghion, French … Continue reading Fashion Brand: Chloe

Fashion News: Mar 2016 Edition

South African Fashion News South African Retailer, The Foschini Group, has acquired a British contemporary fashion brand called Whistles. This will expand its customers to that of Europeans and also diversify risk that is apparent in a slow-growing South African economy. http://www.fin24.com/Companies/Retail/foschini-buys-another-uk-retailer-20160324 Kids emporium was started 13 years ago in South Africa by the 22 year old Lauren de Swardt. The brand has since grown … Continue reading Fashion News: Mar 2016 Edition