STRUGGLING TO FIND LOYAL CUSTOMERS AS A LOCAL DESIGNER?

Local fashion designers often complain that South Africans do not support local fashion and would rather opt for luxury international brands such as Louis Vuitton once they’ve ‘made it’. On the other end of the scale, there’s also an increasing amount of competition from popular fashion brands such as H&M, Cotton ON and Zara which offer cheaper stylish options that locals rush to get at every chance … Continue reading STRUGGLING TO FIND LOYAL CUSTOMERS AS A LOCAL DESIGNER?

Struggling to find loyal customers as a local designer?

Local fashion designers often complain that South Africans do not support local fashion and would rather opt for luxury international brands such as Louis Vuitton once they’ve ‘made it’. On the other end of the scale, there’s also an increasing amount of competition from popular fashion brands such as H&M, Cotton ON and Zara which offer cheaper stylish options that locals rush to get at every chance … Continue reading Struggling to find loyal customers as a local designer?

Off The Tar Tips for running a successful fashion business: Three benefits of defining your personal values

It’s highly important to define what your values are as a business owner, or an aspiring business owner. Not being aware of what your personal values are can lead to a failing fashion business. Here are three reasons why I say that. Firstly, your personal values are a definition of what you find important, and hence will be guidance for determining your quality of life. … Continue reading Off The Tar Tips for running a successful fashion business: Three benefits of defining your personal values

Fashion Brand: Chloe

Thousands of fashion labels are in existence today and season after season; their collections are showcased at fashion week events worldwide. Only a few of the myriad fashion labels out there get to master the business aspect as well as they do the creative one. Here are two reasons why the French fashion company, Chloe, has been successful. A clear brand purpose Gaby Aghion, French … Continue reading Fashion Brand: Chloe

Fashion News: Mar 2016 Edition

South African Fashion News South African Retailer, The Foschini Group, has acquired a British contemporary fashion brand called Whistles. This will expand its customers to that of Europeans and also diversify risk that is apparent in a slow-growing South African economy. http://www.fin24.com/Companies/Retail/foschini-buys-another-uk-retailer-20160324 Kids emporium was started 13 years ago in South Africa by the 22 year old Lauren de Swardt. The brand has since grown … Continue reading Fashion News: Mar 2016 Edition