Fashion Brand: Chloe

Thousands of fashion labels are in existence today and season after season; their collections are showcased at fashion week events worldwide. Only a few of the myriad fashion labels out there get to master the business aspect as well as they do the creative one. Here are two reasons why the French fashion company, Chloe, has been successful. A clear brand purpose Gaby Aghion, French … Continue reading Fashion Brand: Chloe

Q&A with Ati Nwai

I met with the graceful beauty, Ati Nwai, at her design studio in Port Elizabeth. This talented local designer creates striking outfits for women and has recently started making kids clothing too. In this Q&A feature, Ati shares her perspective on the meaning of fashion and how she stays inspired to design beautiful clothing… What would you describe as the common thread evident in Ati … Continue reading Q&A with Ati Nwai

Fashion Review:The Lemonade Visual Album

Beyonce’s latest album, Lemonade, is a manifestation of the saying “Hell hath no fury like a woman scorned”. The song “Freedom” ends off with a video clip of B’s grandma concluding her speech at her 90th birthday celebration with the words “…I’ve had my ups and downs, but I always found the inner strength to pull myself up…I was served lemons, but I made lemonade”. … Continue reading Fashion Review:The Lemonade Visual Album

Fashion Scrapbook Feb 16

The Big Four Fashion weeks took place within the month of February and these collections from AW16 caught my eye… Chloe  Pieces in the Chloe AW16 collection were abounding in chiffon and wool fabric that resembles an effortless layered look.   Balmain Balmain’s AW16 collection stays true to the signature style that Olivier Rousteing has become known for: the unison of structure and detail. A few … Continue reading Fashion Scrapbook Feb 16

Outfit of the Day #6

I chose this outfit to attend my brother’s baptism; the characteristics of which needed to fit the description: something “churchy”, while still portraying the right kind of pretty… OOTD #6 Firstly, the colour black is a good choice in reaching this objective because it aids in bringing about a conservative look. Furthermore, the colour black can function as a blank canvas upon which to build the right kind of … Continue reading Outfit of the Day #6

Outfit Inspiration from miss RIRI

There are certain outfits that grab my attention more than others, such as this one worn by Miss RIRI.  I had to try out the concept behind this cool summer ensemble… What I like about it is the use of colour blocking in an atypical way…matching a bright lipstick colour to the shoes… Also love the use of a basic t-shirt, just tying it up with feistiness and voila…a summer outfit that stands … Continue reading Outfit Inspiration from miss RIRI

“Save the Tie, Save a Child” Fashion Show

  The androgynous look has always had a chic appeal.  The act of recycling ties to make beautiful dresses, takes this concept to the next level – using a typically male accessory and transforming it into something fully feminine. Ties have an interesting origin; it was first used as a badge of honour. The first Chinese emperor was buried with a life sized, terracotta replica … Continue reading “Save the Tie, Save a Child” Fashion Show