You’re a creative wanting to make a living? This is possible if you take note of your current and/or prospective customer community. Community is defined as “the condition of sharing or having certain attitudes and interests in common” according to the dictionary (or a Google search). Community is synonymous with the words identity and belonging. There is a specific set of characteristics that sets apart … Continue reading You’re a creative wanting to make a living? Learn from your customer community
The Kylie Jenner’s and Cara Delevingne’s have got nothing on the Naomi Campbell’s and Tyra Banks’s and the Naomi’s and Tyra’s have got nothing on the Business Model. This is especially true in the context of being a fashion business owner. What is a business model and why is it even relevant? Architects build models before they go about erecting property in order to visualize … Continue reading How a Business Model is more relevant than a Super Model for your fashion business
I was recently asked to cover a charity fashion show and whilst doing research in preparation, I came across a really good example of branding that works: Row-G Menswear. Any business is likely to succeed by focusing on two simple aspects namely 1) knowing the customer and 2) knowing what problem needs solving for the customer. This is true regardless of the industry and/or size of … Continue reading Branding that works: Row-G Menswear
Drinking alcohol leads to a state of intoxication, no matter what type of alcohol you drink this will be the most likely outcome. This is the function of the product of alcohol. Alcohol brands do not however, focus on this simple fact when selling to consumers. They know how to differentiate and define their uniqueness by paying attention and tuning into their consumers’ behaviour. By … Continue reading Fashion businesses can learn this from Alcohol brands…
Nina Simone is one of my favourite musical artists. I love one song in particular called ‘Don’t let me be misunderstood’ where she so beautifully croons ‘… I’m just a soul whose intentions are good…Oh Lord; please don’t let me be misunderstood’. As a consumer, it sucks being seemingly misunderstood as we all would like to be treated with respect, regardless of our class, age … Continue reading What’s your customer’s psyche?
Last week I discussed three benefits of knowing your personal values as a business owner. This week’s blog post shows an example of aligning your personal and business values. Sophia Amaruso is founder of Nasty Gal, a women’s fashion retailer, which she started 10 years ago at the age of 22 years. The company specialises in fashion for young women boasting more than half a million … Continue reading Aligning Personal and Business Values: Sophia Amaruso & NastyGal
Thousands of fashion labels are in existence today and season after season; their collections are showcased at fashion week events worldwide. Only a few of the myriad fashion labels out there get to master the business aspect as well as they do the creative one. Here are two reasons why the French fashion company, Chloe, has been successful. A clear brand purpose Gaby Aghion, French … Continue reading Fashion Brand: Chloe