How a Business Model is more relevant than a Super Model for your fashion business

The Kylie Jenner’s and Cara Delevingne’s have  got nothing on the Naomi Campbell’s and Tyra Banks’s and the Naomi’s and Tyra’s have got nothing on the Business Model. This is especially true in the context of being a fashion business owner. What is a business model and why is it even relevant? Architects build models before they go about erecting property in order to visualize … Continue reading How a Business Model is more relevant than a Super Model for your fashion business

OOTD featuring Greer Kyle

South African designer Greer Kyle created a fashion label with strong career women in mind, more specifically working women who make room for fun and adventure in their lives.  This pin-striped, Greer Kyle dress has a glamorous old-school look that’s reminiscent of the 1940s and 50s style worn by women in cultural hubs across South Africa.  I imagine women of South End in Port Elizabeth … Continue reading OOTD featuring Greer Kyle

A few of my favourite OOTD from Grammy’s 2017

Here are my thoughts on outfits worn to the Grammy’s 2017… There’s something ‘bajan’ about this look – could be the bright orange crop top with halter neckline or perhaps its pairing with the elaborate ruffled skirt with all it’s glorious pleats in black? The perfect mix of glam and fun, much like the singer herself. The only comment I have for this dress is “But … Continue reading A few of my favourite OOTD from Grammy’s 2017

What’s your customer’s psyche?

Nina Simone is one of my favourite musical artists. I love one song in particular called ‘Don’t let me be misunderstood’ where she so beautifully croons ‘… I’m just a soul whose intentions are good…Oh Lord; please don’t let me be misunderstood’. As a consumer, it sucks being seemingly misunderstood as we all would like to be treated with respect, regardless of our class, age … Continue reading What’s your customer’s psyche?

Is your fashion store a hit or a miss?

Ever experienced that frustrating moment during shopping when you simply cannot find what you’re searching for? You end up going from store to store in what seems to be a desert made up of every item except the one thing you need or want. I’ve experienced this phenomenon one too many times and I’m sure I’m not the only one. As a fashion business owner, … Continue reading Is your fashion store a hit or a miss?

Star Gazing: Golden Globe Awards ’17

  Actors have one of the best jobs on the planet – their work is play and their play is glamorous, such as the annual award shows. Here’s a list of my favourite looks from the Golden Globe Awards of 2017. THE “Cutest” look: Millie Bobby Brown looks like she’s stepped out from under a magical waterfall made of diamond showers in this Jenny Packham … Continue reading Star Gazing: Golden Globe Awards ’17

Here’s how fashion-lovers shop and why you should care as a fashion business owner

My summer ’16 started out in the concrete jungle of Jozi, where I relocated to for a new job. By the time summer holidays came around, I was super-excited to return home to the scenic coastal city of Port Elizabeth and spend some much needed quality time with family, friends and of course THE BEACH. I needed (more like wanted) a new bikini and dragged … Continue reading Here’s how fashion-lovers shop and why you should care as a fashion business owner