Tips from business school: Learn to think strategically

The concept ‘strategic thinking’ brings to mind an image of the game of chess. When playing, the aim is to outwit your opponent by making calculated moves. Moves characterised by having an awareness of what you have available in your arsenal, taking action and pre-empting the direction your opponent is likely to take next. To be good at chess you need to have knowledge of … Continue reading Tips from business school: Learn to think strategically

You’re a creative wanting to make a living? Learn from your customer community

You’re a creative wanting to make a living? This is possible if you take note of your current and/or prospective customer community.  Community is defined as “the condition of sharing or having certain attitudes and interests in common” according to the dictionary (or a Google search). Community is synonymous with the words identity and belonging. There is a specific set of characteristics that sets apart … Continue reading You’re a creative wanting to make a living? Learn from your customer community