Fashion Brand: Chloe

Thousands of fashion labels are in existence today and season after season; their collections are showcased at fashion week events worldwide. Only a few of the myriad fashion labels out there get to master the business aspect as well as they do the creative one. Here are two reasons why the French fashion company, Chloe, has been successful. A clear brand purpose Gaby Aghion, French … Continue reading Fashion Brand: Chloe

My favourite AW17 SA Fashion Week Looks

Between Day 1 and Day 3 of South African Fashion Week’s Autumn/Winter 2017 collection, these three designers are my favourite: Sun Goddess, Gert-Johan Coetzee and Somerset-Jane… The couple behind the label Sun Goddess aim to capture a regal Africa in their designs that celebrates South African heritage. Their 2017 AW¬†collection presents some great options for the elegant, sophisticated and grounded woman needing to dress up … Continue reading My favourite AW17 SA Fashion Week Looks