Here’s how fashion-lovers shop and why you should care as a fashion business owner

My summer ’16 started out in the concrete jungle of Jozi, where I relocated to for a new job. By the time summer holidays came around, I was super-excited to return home to the scenic coastal city of Port Elizabeth and spend some much needed quality time with family, friends and of course THE BEACH. I needed (more like wanted) a new bikini and dragged … Continue reading Here’s how fashion-lovers shop and why you should care as a fashion business owner

STRUGGLING TO FIND LOYAL CUSTOMERS AS A LOCAL DESIGNER?

Local fashion designers often complain that South Africans do not support local fashion and would rather opt for luxury international brands such as Louis Vuitton once they’ve ‘made it’. On the other end of the scale, there’s also an increasing amount of competition from popular fashion brands such as H&M, Cotton ON and Zara which offer cheaper stylish options that locals rush to get at every chance … Continue reading STRUGGLING TO FIND LOYAL CUSTOMERS AS A LOCAL DESIGNER?

Struggling to find loyal customers as a local designer?

Local fashion designers often complain that South Africans do not support local fashion and would rather opt for luxury international brands such as Louis Vuitton once they’ve ‘made it’. On the other end of the scale, there’s also an increasing amount of competition from popular fashion brands such as H&M, Cotton ON and Zara which offer cheaper stylish options that locals rush to get at every chance … Continue reading Struggling to find loyal customers as a local designer?

Aligning Personal and Business Values: Sophia Amaruso & NastyGal

Last week I discussed three benefits of knowing your personal values as a business owner. This week’s blog post shows an example of aligning your personal and business values.  Sophia Amaruso is founder of Nasty Gal, a women’s fashion retailer, which she started 10 years ago at the age of 22 years. The company specialises in fashion for young women boasting more than half a million … Continue reading Aligning Personal and Business Values: Sophia Amaruso & NastyGal

Outfit of the Day #9

My oufit of the day was inspired by the Hip Hop genre of music and I’d most probably wear something like this to a hip hop show or concert. RAP music is associated with much negative connotations, especially for women. I mean what is really up with naming women bitches and hoes and the objectification of women’s bodies in music videos? Is this an expression … Continue reading Outfit of the Day #9

Fashion News: April/May 2016 Edition

The latest fashion news reveals that in South Africa, both retailers and consumers are late adopters in making use of online shopping. On the International front, interesting reads worth checking out is the “Facebook for clothing items” as well as the changes in the way consumers view luxury fashion. Furthermore, Kenya is set to become an exporter of clothing due to the favourable AGOA trade … Continue reading Fashion News: April/May 2016 Edition

Fashion News: Mar 2016 Edition

South African Fashion News South African Retailer, The Foschini Group, has acquired a British contemporary fashion brand called Whistles. This will expand its customers to that of Europeans and also diversify risk that is apparent in a slow-growing South African economy. http://www.fin24.com/Companies/Retail/foschini-buys-another-uk-retailer-20160324 Kids emporium was started 13 years ago in South Africa by the 22 year old Lauren de Swardt. The brand has since grown … Continue reading Fashion News: Mar 2016 Edition

Something old, something new…

Something borrowed, Something blue… no, it’s not my wedding day but it is my first photo shoot and I’ve got all the necessary “somethings”! Why limit yourself right? Something old- Featuring my vintage brown handbag that belonged to my mom in yesteryear and the waistcoat that somehow manages to add swagger to so many outfits…and is a great way of creating a layered look in the summer … Continue reading Something old, something new…