Fashion businesses can learn this from Alcohol brands…

Drinking alcohol leads to a state of intoxication, no matter what type of alcohol you drink this will be the most likely outcome. This is the function of the product of alcohol. Alcohol brands do not however, focus on this simple fact when selling to consumers. They know how to differentiate and define their uniqueness by paying attention and tuning into their consumers’ behaviour. By … Continue reading Fashion businesses can learn this from Alcohol brands…

A few of my favourite OOTD from Grammy’s 2017

Here are my thoughts on outfits worn to the Grammy’s 2017… There’s something ‘bajan’ about this look – could be the bright orange crop top with halter neckline or perhaps its pairing with the elaborate ruffled skirt with all it’s glorious pleats in black? The perfect mix of glam and fun, much like the singer herself. The only comment I have for this dress is “But … Continue reading A few of my favourite OOTD from Grammy’s 2017

What’s your customer’s psyche?

Nina Simone is one of my favourite musical artists. I love one song in particular called ‘Don’t let me be misunderstood’ where she so beautifully croons ‘… I’m just a soul whose intentions are good…Oh Lord; please don’t let me be misunderstood’. As a consumer, it sucks being seemingly misunderstood as we all would like to be treated with respect, regardless of our class, age … Continue reading What’s your customer’s psyche?

STRUGGLING TO FIND LOYAL CUSTOMERS AS A LOCAL DESIGNER?

Local fashion designers often complain that South Africans do not support local fashion and would rather opt for luxury international brands such as Louis Vuitton once they’ve ‘made it’. On the other end of the scale, there’s also an increasing amount of competition from popular fashion brands such as H&M, Cotton ON and Zara which offer cheaper stylish options that locals rush to get at every chance … Continue reading STRUGGLING TO FIND LOYAL CUSTOMERS AS A LOCAL DESIGNER?

Off The Tar Tips for running a successful fashion business: Three benefits of defining your personal values

It’s highly important to define what your values are as a business owner, or an aspiring business owner. Not being aware of what your personal values are can lead to a failing fashion business. Here are three reasons why I say that. Firstly, your personal values are a definition of what you find important, and hence will be guidance for determining your quality of life. … Continue reading Off The Tar Tips for running a successful fashion business: Three benefits of defining your personal values

Fashion Brand: Chloe

Thousands of fashion labels are in existence today and season after season; their collections are showcased at fashion week events worldwide. Only a few of the myriad fashion labels out there get to master the business aspect as well as they do the creative one. Here are two reasons why the French fashion company, Chloe, has been successful. A clear brand purpose Gaby Aghion, French … Continue reading Fashion Brand: Chloe

My favourite AW17 SA Fashion Week Looks

Between Day 1 and Day 3 of South African Fashion Week’s Autumn/Winter 2017 collection, these three designers are my favourite: Sun Goddess, Gert-Johan Coetzee and Somerset-Jane… The couple behind the label Sun Goddess aim to capture a regal Africa in their designs that celebrates South African heritage. Their 2017 AW collection presents some great options for the elegant, sophisticated and grounded woman needing to dress up … Continue reading My favourite AW17 SA Fashion Week Looks

How much did that dress cost?

Recently, South Africa hosted the 21st international AIDS conference and one of the guest speakers-Charlize Theron-mentioned a powerful statement in her speech. “…let’s ask ourselves… Why haven’t we beaten this epidemic?…The real reason we haven’t beaten the epidemic boils down to one simple fact: We value some lives more than others. We value men more than women. Straight love more than gay love. White skin more … Continue reading How much did that dress cost?