Drinking alcohol leads to a state of intoxication, no matter what type of alcohol you drink this will be the most likely outcome. This is the function of the product of alcohol. Alcohol brands do not however, focus on this simple fact when selling to consumers. They know how to differentiate and define their uniqueness by paying attention and tuning into their consumers’ behaviour. By … Continue reading Fashion businesses can learn this from Alcohol brands…
Here are my thoughts on outfits worn to the Grammy’s 2017… There’s something ‘bajan’ about this look – could be the bright orange crop top with halter neckline or perhaps its pairing with the elaborate ruffled skirt with all it’s glorious pleats in black? The perfect mix of glam and fun, much like the singer herself. The only comment I have for this dress is “But … Continue reading A few of my favourite OOTD from Grammy’s 2017
Nina Simone is one of my favourite musical artists. I love one song in particular called ‘Don’t let me be misunderstood’ where she so beautifully croons ‘… I’m just a soul whose intentions are good…Oh Lord; please don’t let me be misunderstood’. As a consumer, it sucks being seemingly misunderstood as we all would like to be treated with respect, regardless of our class, age … Continue reading What’s your customer’s psyche?
Ever experienced that frustrating moment during shopping when you simply cannot find what you’re searching for? You end up going from store to store in what seems to be a desert made up of every item except the one thing you need or want. I’ve experienced this phenomenon one too many times and I’m sure I’m not the only one. As a fashion business owner, … Continue reading Is your fashion store a hit or a miss?
Actors have one of the best jobs on the planet – their work is play and their play is glamorous, such as the annual award shows. Here’s a list of my favourite looks from the Golden Globe Awards of 2017. THE “Cutest” look: Millie Bobby Brown looks like she’s stepped out from under a magical waterfall made of diamond showers in this Jenny Packham … Continue reading Star Gazing: Golden Globe Awards ’17
Local fashion designers often complain that South Africans do not support local fashion and would rather opt for luxury international brands such as Louis Vuitton once they’ve ‘made it’. On the other end of the scale, there’s also an increasing amount of competition from popular fashion brands such as H&M, Cotton ON and Zara which offer cheaper stylish options that locals rush to get at every chance … Continue reading Struggling to find loyal customers as a local designer?
Last week I discussed three benefits of knowing your personal values as a business owner. This week’s blog post shows an example of aligning your personal and business values. Sophia Amaruso is founder of Nasty Gal, a women’s fashion retailer, which she started 10 years ago at the age of 22 years. The company specialises in fashion for young women boasting more than half a million … Continue reading Aligning Personal and Business Values: Sophia Amaruso & NastyGal
Recently, South Africa hosted the 21st international AIDS conference and one of the guest speakers-Charlize Theron-mentioned a powerful statement in her speech. “…let’s ask ourselves… Why haven’t we beaten this epidemic?…The real reason we haven’t beaten the epidemic boils down to one simple fact: We value some lives more than others. We value men more than women. Straight love more than gay love. White skin more … Continue reading How much did that dress cost?
Menswear Streetstyle looks of the week that stood out from NYFW S/S 16/17…The top two outfits reminds me of a modern day and much sexier version of Popeye the Sailor Man. Who woudn’t want to be Olive for these modern day Popeyes, right? Then bottom left, I love the incorporation of the African shirt into his outfit; it certainly has a rock-star appeal . … Continue reading New York Fashion Week S/S 16/17
Looks that caught my eye this week: from top left in graphic below, then going clockwise. Streetstyle from Paris Men’s Fashion week – love the colour combination, i.e. mixing different shades of brown, and the leather jacket adds to this effortlessly cool look….Nandi Mngoma, the face of Adidas brand in South Africa, looked stunning at the BET awards in one of her own designs. It’s … Continue reading Fashion Scrapbook of the Week_Looks