Dare to say, IamWinnieMandela

(I’m a bit embarrassed to admit that) I didn’t know much about Winnie Mandela, besides the fact that she was married to our first black president and world-renowned struggle activist, Mr. Nelson Mandela. She passed away two weeks ago and little by little, I am discovering more  about this iconic example of what it is to be human. The kind of human that inspires greatness … Continue reading Dare to say, IamWinnieMandela

Style Report: KingThaDay with Thandiswa Mazwai

“She is the leader of the past which is now the future” – Hugh Masekela on Thandiswa Mazwai My very first article posted on offthetar.com was titled “What defines a trendsetter?” and Thandiswa Mazwai was someone I referred to as an example of one. This view remains unchanged and especially more so since I attended her birthday concert – King Tha Day. This event was … Continue reading Style Report: KingThaDay with Thandiswa Mazwai

Black Panther’s got me outchea drippin’ in finesse…

Last year I attended the Faku’gesi Beats Bloc Party in Braam’ and was awe-struck by two guys who wore a look emulating Raiden – a character from the video game Mortal Kombat. I loved how they incorporated the traditional Sotho hat into their ensemble and the addition of a mask made of patterned fabric. I could not resist recreating this otherworldly, “Japanese-esque” look! Raiden is … Continue reading Black Panther’s got me outchea drippin’ in finesse…

Branding that works: Row-G Menswear

I was recently asked to cover a charity fashion show and whilst doing research in preparation, I came across a really good example of branding that works: Row-G Menswear. Any business is likely to succeed by focusing on two simple aspects namely 1) knowing the customer and 2) knowing what problem needs solving for the customer. This is true regardless of the industry and/or size of … Continue reading Branding that works: Row-G Menswear

OOTD featuring Greer Kyle

South African designer Greer Kyle created a fashion label with strong career women in mind, more specifically working women who make room for fun and adventure in their lives.  This pin-striped, Greer Kyle dress has a glamorous old-school look that’s reminiscent of the 1940s and 50s style worn by women in cultural hubs across South Africa.  I imagine women of South End in Port Elizabeth … Continue reading OOTD featuring Greer Kyle

Fashion businesses can learn this from Alcohol brands…

Drinking alcohol leads to a state of intoxication, no matter what type of alcohol you drink this will be the most likely outcome. This is the function of the product of alcohol. Alcohol brands do not however, focus on this simple fact when selling to consumers. They know how to differentiate and define their uniqueness by paying attention and tuning into their consumers’ behaviour. By … Continue reading Fashion businesses can learn this from Alcohol brands…