Ever experienced that frustrating moment during shopping when you simply cannot find what you’re searching for? You end up going from store to store in what seems to be a desert made up of every item except the one thing you need or want. I’ve experienced this phenomenon one too many times and I’m sure I’m not the only one. As a fashion business owner, … Continue reading Is your fashion store a hit or a miss?
My summer ’16 started out in the concrete jungle of Jozi, where I relocated to for a new job. By the time summer holidays came around, I was super-excited to return home to the scenic coastal city of Port Elizabeth and spend some much needed quality time with family, friends and of course THE BEACH. I needed (more like wanted) a new bikini and dragged … Continue reading Here’s how fashion-lovers shop and why you should care as a fashion business owner
Local fashion designers often complain that South Africans do not support local fashion and would rather opt for luxury international brands such as Louis Vuitton once they’ve ‘made it’. On the other end of the scale, there’s also an increasing amount of competition from popular fashion brands such as H&M, Cotton ON and Zara which offer cheaper stylish options that locals rush to get at every chance … Continue reading Struggling to find loyal customers as a local designer?
Last week I discussed three benefits of knowing your personal values as a business owner. This week’s blog post shows an example of aligning your personal and business values. Sophia Amaruso is founder of Nasty Gal, a women’s fashion retailer, which she started 10 years ago at the age of 22 years. The company specialises in fashion for young women boasting more than half a million … Continue reading Aligning Personal and Business Values: Sophia Amaruso & NastyGal
It’s highly important to define what your values are as a business owner, or an aspiring business owner. Not being aware of what your personal values are can lead to a failing fashion business. Here are three reasons why I say that. Firstly, your personal values are a definition of what you find important, and hence will be guidance for determining your quality of life. … Continue reading Off The Tar Tips for running a successful fashion business: Three benefits of defining your personal values
Thousands of fashion labels are in existence today and season after season; their collections are showcased at fashion week events worldwide. Only a few of the myriad fashion labels out there get to master the business aspect as well as they do the creative one. Here are two reasons why the French fashion company, Chloe, has been successful. A clear brand purpose Gaby Aghion, French … Continue reading Fashion Brand: Chloe
Between Day 1 and Day 3 of South African Fashion Week’s Autumn/Winter 2017 collection, these three designers are my favourite: Sun Goddess, Gert-Johan Coetzee and Somerset-Jane… The couple behind the label Sun Goddess aim to capture a regal Africa in their designs that celebrates South African heritage. Their 2017 AW collection presents some great options for the elegant, sophisticated and grounded woman needing to dress up … Continue reading My favourite AW17 SA Fashion Week Looks
Recently, South Africa hosted the 21st international AIDS conference and one of the guest speakers-Charlize Theron-mentioned a powerful statement in her speech. “…let’s ask ourselves… Why haven’t we beaten this epidemic?…The real reason we haven’t beaten the epidemic boils down to one simple fact: We value some lives more than others. We value men more than women. Straight love more than gay love. White skin more … Continue reading How much did that dress cost?
Some of my favourite Summer/Spring looks from MBFWJ that took place 10-13 Aug. So many combinations of black and white in this collection and all look stunning. Scalo by Sello Medupe by azima-rsa on Polyvore Continue reading Scalo by Sello Medupe
Some of my favourite Summer/Spring looks from MBFWJ that took place 10-13 Aug. There’s a sixties feel to this collection, the relaxed chic look is what attracted my attention. Leigh Schubert by azima-rsa on Polyvore Continue reading Leigh Schubert